In the highly competitive automotive industry, continuous innovation and optimization are paramount. For powertrain companies serving automotive manufacturers, offering comprehensive benchmarking services is crucial for driving progress and securing a competitive edge. At its core, benchmarking is the continuous, systematic process of measuring one’s output and/or work processes against the toughest competitors or those recognized best in the Industry. This disciplined approach allows for the identification of critical gaps and significant improvement opportunities, particularly when comparing products and processes against "Best-In-Class" (BIC) standards.

Our benchmarking services are designed to empower automotive manufacturers to achieve superior powertrain performance. We define benchmarking as the rigorous search for best practices that, when applied, lead to enhanced outcomes. This involves three key pillars:

• Measuring Product Performance: We meticulously assess the performance of your powertrain products—be it internal combustion engines, electric drivetrains, hybrid systems, transmissions, or associated components—against those of leading BIC companies. This includes detailed analysis of efficiency, power output, emissions, noise, vibration, harshness (NVH), durability, and cost-effectiveness.
• Determining Best-In-Class Achievements: Beyond mere measurement, we delve into how the Best-In-Class achieve their superior performance levels. This involves reverse engineering, process mapping, and technological analysis to understand the underlying methodologies, design philosophies, and manufacturing techniques that contribute to their success.
• Facilitating Implementation: We provide actionable insights and strategic recommendations derived from the information obtained from BIC companies, guiding you through the implementation of these best practices within your own operations.

The application of our benchmarking study findings yields tangible benefits for automotive manufacturers. Firstly, it directly contributes to increased customer satisfaction by enabling the development of more efficient, reliable, and high-performing powertrains. Secondly, it significantly improves competitive advantage by equipping you with the knowledge to surpass current industry standards and anticipate future trends. Lastly, by streamlining processes and adopting proven methodologies, our services help to shorten product development cycle time, bringing advanced powertrain solutions to market faster.

For a powertrain company, this translates into a deep dive into not just the final product, but also the intricate work processes involved in its creation. We analyze research and development workflows, manufacturing efficiency, supply chain optimization, and quality control protocols. This holistic, "systems approach" ensures that improvements are integrated seamlessly, avoiding the pitfall of optimizing individual parts without considering their impact on the entire vehicle system.

Ultimately, our benchmarking services allow automotive organizations to truly grasp what levels of performance are genuinely possible by observing industry leaders. We document the reasons behind performance disparities, provide a clear roadmap for improvement, and serve as a cost-effective, time-efficient source of innovative ideas. By partnering with us, automotive manufacturers can leverage cutting-edge insights to enhance their powertrain offerings, ensuring market leadership and sustained growth.

We conduct comprehensive feasibility studies for powertrain systems to ensure every concept is practical, manufacturable, and aligned with industry standards. Our approach brings together expertise in design, engineering, and manufacturing to evaluate whether a system, subsystem, or component can be produced and assembled reliably within defined process limits. By analyzing technical requirements, production capabilities, and quality objectives, we help our clients reduce risk, optimize efficiency, and accelerate development. This ensures that each powertrain solution is not only innovative but also ready for real-world implementation.

Our FS Analysis includes:

• Assessing design manufacturability and assembly processes
• Evaluating compliance with global standards (ISO, SAE, DIN, etc.)
• Identifying potential production risks and process limitations
• Reviewing cost-effectiveness and resource requirements
• Ensuring reliability, safety, and quality objectives are achievable
• Supporting early-stage decision-making for smoother industrialization

1D Engine Modeling

Using GT-SUITE and AMESim, we develop detailed one-dimensional dynamic system models of various engine subsystems. These models enable rapid and reliable evaluation of overall engine performance across a wide range of operating conditions. Key activities include:

• Simulating combustion processes and mass/energy exchange between cylinders and the intake/exhaust systems
• Analyzing and designing cooling circuits, including water pump, radiator, thermostat, and coolant flow paths
• Modeling lubrication systems in detail, including oil pump, filter, oil galleries, bearing lubrication, and pressure loss
• Dynamic and stress analysis of moving components such as the cranktrain and timing chain
• Extracting control maps required for ECU and TCU calibration from 1D models
• Simulating different driving scenarios and boundary conditions to evaluate performance before physical prototyping
• Performing sensitivity studies to assess the impact of design or operational changes on system behavior

These models can be co-simulated with environments such as MATLAB/Simulink or other control platforms, enabling real-time integration with engine control units (ECUs) in both HiL and SiL configurations. This facilitates faster development and more accurate calibration of control systems.

3D CFD Analysis Using Fluent and CONVERGE

Three-dimensional simulations are used for detailed analysis of internal flows, combustion, heat transfer, and cooling under realistic geometric conditions. Activities include:

• 3D simulation of combustion within the cylinder chamber using advanced fuel and ignition models
• Flow and thermal analysis of cooling jackets in the engine block and cylinder head for optimal temperature distribution
• Detailed lubrication modeling, including oil distribution in rotating components
• Cavitation and pressure drop analysis in fluid circuits
• High-fidelity thermal simulations in high heat-load systems

Transmission (Gearbox) Modeling

Analysis of manual and automatic transmissions focuses on lubrication, energy loss, cooling, and mechanical durability. Capabilities include:

• Modeling of oil spray and distribution inside gearboxes
• Thermal analysis between gears and gearbox housing
• Simulation of friction and wear between gear teeth and bearings
• Evaluation of vibration and acoustic transmission through the powertrain

Coupled and Multiphysics Simulations

In many cases, multi-physics simulations are conducted to analyze real-world interactions between thermal, fluid, and mechanical systems. Examples include:

• Coupled oil flow and heat transfer analysis in engines and gearboxes
• Hybrid cooling system simulations combining air and liquid flows
• Simultaneous simulation of combustion, cooling, and lubrication systems under varying boundary conditions

At Noor Powertrain, we provide comprehensive metallurgical and engineering solutions designed to enhance the performance, durability, and cost‑efficiency of your components. Through expert analysis, reverse engineering, alloy optimization, and failure diagnostics, we help our clients overcome technical challenges, ensure compliance with international standards, and drive innovation in product development.

• Component Design & Reverse Engineering:

  We analyze existing parts, assess their materials and manufacturing methods, and redesign them to improve performance, extend service life, or increase cost-efficiency.

• Alloy Selection & Optimization:

  Based on the functional and design requirements of each component, we select and recommend the most suitable alloy, considering properties such as strength, corrosion resistance, wear resistance, fatigue performance, and other critical factors.

• Defect Detection & Failure Analysis:

  Using both destructive (metallography) and non-destructive (ultrasonic, radiographic) methods, we identify material defects and provide root cause analysis to ensure component integrity.

• Standards & Certification Support:

  We determine material grades and analyze surface coatings using advanced techniques to ensure compliance with ISO and other relevant industry standards.

• R&D Collaboration:

  We collaborate with research teams to develop new alloys, improve processes, and support product innovation.

• Technical Consulting:

  We offer tailored metallurgical advice for your projects—whether it’s selecting materials, solving performance issues, or optimizing production.

Our ECU development services focus on designing and implementing practical, reliable solutions for electronic control systems. We work on both hardware and software aspects, helping to bring powertrain, transmission, and energy management systems from concept to prototype. While we continuously improve our processes, we prioritize manufacturability, real-world functionality, and compliance with widely recognized automotive standards. Our approach includes iterative testing and validation to ensure each ECU performs as intended under real operating conditions, making it ready for further development and production.

Our ECU development service includes:

• Hardware and software design for automotive control units
• Powertrain, transmission, and energy management applications
• Compliance with international guidelines
• Prototype development and testing in real-world scenarios
• Continuous improvement for manufacturability and reliability

Our production expertise includes:

• Design and Development: Developing conceptual and detailed designs of industrial components using CAD/CAM software, integrated with 3D scanning and Coordinate Measuring Machine (CMM) technologies to enhance precision and ensure compliance with manufacturing specifications.
• Production of Technical Drawings: Creating precise drawings for various stages of the production process, incorporating design, technical details, and Geometric Dimensioning and Tolerancing (GD&T) standards to ensure accuracy and compliance with manufacturing requirements.
• Prototyping Using 3D Printing: Creating prototypes of components using 3D printing, enabling rapid design evaluation, performance testing, defect correction, and cost/time reduction prior to mass production, particularly in R&D or reverse engineering projects.
• Evaluation and Selection of Production Process: Identifying and selecting the best production methods suitable for prototyping and mass production.
• Analysis of Production Processes: Conducting thorough examinations of production stages and providing suggestions for performance improvement and process optimization.
• Analytical and Problem-Solving Skills: Effectively collaborating with contractors and identifying production issues, analyzing quality and production data, and proposing innovative solutions to improve performance, reduce costs, and enhance component durability.
• Creation of Technical Documents and Reports: Providing accurate and comprehensive documentation for design and production processes to ensure technical compatibility with standards.

We provide end-to-end solutions to accelerate automotive development with precision, reliability, and real-world validation. From high-performance track testing to advanced diagnostic services, our expertise ensures your vehicles meet the highest standards of safety, comfort, and efficiency.

Our services cover:

• Vehicle Performance & Dynamics Testing – Utilizing VBOX Racelogic for accurate brake, tire, and handling evaluations under real-world and simulated conditions.Read More→
• Noise, Vibration & Harshness (NVH) Diagnostics – Identifying and resolving complex NVH issues with advanced tools to enhance driving comfort and vehicle quality.Read More→
• ECU Calibration & Network Solutions – Leveraging Vector VN1600 series for seamless communication, calibration, and validation of modern vehicle electronics.Read More→

By combining cutting-edge tools, data-driven insights, and engineering expertise, we help you bring innovative vehicles to market faster and with confidence.

Our Training services provide tailored knowledge transfer and expert guidance to enhance your team's capabilities and drive organizational excellence.

Our training offerings include:

• GT-SUITE Training (Basic & Advanced)
• Manual Gearbox Engineering Fundamentals
• Gearbox Analysis Using ROMAX and KISSsoft
• CAD-Based Design with CATIA and SolidWorks
• GD&T and Engineering Drawing Standards
• System-Level Engineering Advice